Project – Engaging BAME Online Covid-19

Duration: Jan 2021 – March 2021

The population profile of Rochdale Borough has a growing BAME population. This includes an aging 1st and 2nd generation immigration population. The current BAME community health profile, inequalities and deprivation will mean an increase in people susceptible to mental health and isolation. These people will need help, support and services from an organisation who understands and delivers.

Our existing media platform reaches both our existing audience within the Borough, and Greater Manchester. With a targeted communications strategy, we aim to reach new audience beyond, to make sure those who are at greatest need for support are not alone during Covid-19.

We aim to do this by:

CWTV Community TV Online Channel

At such a difficult time for both people living with mental health, carers and isolated people our, primary concern is to make sure that vital support is given to both parties in method, which is easy to access and understand in various languages and is culturally sensitive.

Using our expertise in mental health support and nutrition, the topics covered in these information videos will help to reduce the burden on health services by providing a bilingual resource and reduce the risk of adverse COVID-19 associated health outcomes.

  • We will create weekly TV programmes at our CWTV Community TV Online Channelwith health and social service experts, which we will be translated into Urdu and Bengali.
  • Create arts for mental health activities to engage people at home and meet their cultural needs
  • We will send these directly to the carers of our 2,500 people who would usually access our centre, including Social media platforms.

PODCAST – Story telling and have community voice

Podcasts are becoming a particularly popular way for people within the South Asian network to gain information and so we will create a regular podcast and broadcast through our WhatsApp network of 1200 amount of people.

3 weekly podcasts will be produced on discussions, storytelling and experiences with experts in health and social service and service users which will also be translated into Urdu and Bengali.

Project supported by:

Awards for All