Introduction to Unit Content
Learning Outcome – The learner will: |
Assessment Criterion – The learner can: |
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1 |
Know about products and services.
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1.1 Outline the products of services of a specific business enterprise. |
2 |
Know about the market for products and services. |
2.1 Outline the target group(s) for the products or services of a specific business enterprise.
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3
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Be able to explore and select marketing methods. |
3.1 Contribute ideas for marketing products or services of a specific business enterprise. 3.2 Actively listen to the marketing ideas of others 3.3 State the advantages and disadvantages of different marketing ideas. 3.4 Select marketing methods appropriate for a specific business enterprise and its target customers. |
4 | Be able to market products and services. |
4.1 Use an agreed straightforward method to market the products or services of a specific business customer. |